Communicaiton Managment 10.1 Identify Stakeholder

 1. Communication Management 10.1 Identify Stakeholder

2. Communication Management 10.2 Plan Communications

3. Communication Management 10.3 Distribute Information

4. Communication Management 10.4 Manage stakeholder Expectations

5. Communication Management 10.5 Report Performance

This process identifies people and organizations that may be impacted by the project and determines their level of interest, involvement and potential impact on project success. It is vital to identify stakeholders early and devise strategies for maximizing positive influences and minimizing negative impacts. Considering the limitations on a project manager’s time and the potentially large number of stakeholders, it is also important to prioritize the relative importance of each stakeholder.

Identify Stakeholder
Inputs	Tools	Outputs
1.       Project charter 2.       Procurement documents 3.       Enterprise process assets 4.       Organizational process assets	1.       Stakeholder analysis 2.       Export judgment	1.       Stakeholder register 2.       Stakeholder management strategy

Four Key Inputs for Identify Stakeholders:

1.       Project Charter: The charter usually provides information about stakeholders such as customers, the sponsor(s), and people participating in the project (team members, project manager, departments, and external organizations).

2.       Procurement Documents: lf a project involves outsourcing and a contract exists, the parties in the contract are stakeholders.

3.       Enterprise Environmental Factors: Factors potentially relevant to stakeholder identification include:

·         Organizational culture and structure

·         Governmental or organizational regulations or standards

4.       Organizational Process Assets: Factors potentially relevant to stakeholder identification include:

·         Templates for stakeholder registers

·         Lessons learned from previous projects

·         Stakeholder registers from previous projects

Two Key Tools for identify Stakeholders  

1.       Stakeholder Analysis: Stakeholders with sufficient influence should be managed carefully and partnerships or coalitions may be formed to maximize project success. PMI@ identifies the following three steps for stakeholder analysis:

·         Step 1: Identify stakeholders and their roles, expectations, and levels of influence.

·         Step 2: Assess the potential impact of each stakeholder and classify them using various models such as:

o   Power vs. interest grid

o   Power vs. influence grid

o   Influence vs. impact grid

o   Salience model (considers power, urgency, and legitimacy)

·         Step 3: Assess likely stakeholder responses and plan how to influence them for their support.

2.       Expert Judgment: Used to assist in the identification and analysis of stakeholders. Expertise can be obtained through individual meetings, interviews, surveys, focus groups, etc.

Two Key Outputs for identify Stakeholders:

1.       Stakeholder Register: Contains all the information on identified stakeholders including:

·         Identification (name, position, location, role, contact information)

·         Assessment (expectations, potential influence)

·         Classification (internal or external, supporter or antagonist)

2.       Stakeholder Management Strategy: Defines an approach to increase support and minimize problems. Includes:

·         Key stakeholders with potentially significant impact

·         Level of participation or involvement

·         Stakeholder groups (if they exist)

This site, Figure 10-5 provides the following tabular example for recording a stakeholder management strategy

Stakeholder	Interests in the Project	Assessment of Impact	Potential Strategies (Gain Support or Reduce Problems)